Privacy Policy
Know the Couple — operated by Taninnovate Ltd. Last updated: 3 October 2026.
What we collect
When you pre-order or use Know the Couple, we collect:
- Your email address (to send you access details and updates about your order)
- Your name (if provided during checkout)
- Payment information (processed securely by Stripe — we never see or store your card details)
When wedding guests play a quiz, we collect:
- The display name they enter to join the quiz (e.g. “Uncle Pete”)
- Their quiz answers and scores
We do not collect guest email addresses, phone numbers, or any other personal information from guests.
Free question ideas and contact messages
If you sign up for our free list of wedding quiz question ideas, we collect your email address and whether you ticked the box to receive news from us. If you use our contact form, we collect your name, email address and message.
We only send you marketing emails, such as news about Know the Couple and its launch, if you ticked that box. You can unsubscribe at any time by replying to any email or writing to hello@knowthecouple.com.
Both forms are handled by Formspree, which stores the submissions and forwards them to us. Your details are subject to Formspree's privacy policy.
How we use your information
We use your information to:
- Process your pre-order and send you access when the product launches
- Send you important updates about your order (e.g. launch date, access instructions)
- Provide customer support if you contact us
We will never sell your information to third parties. We will never send you marketing emails unless you explicitly opt in.
Payment processing
All payments are processed by Stripe. Your payment details are handled entirely by Stripe and are subject to Stripe's privacy policy. We do not have access to your full card number.
Cookies
Our website uses essential cookies only to ensure the site functions properly. We do not use advertising cookies or tracking pixels.
To understand how people find and use our website, we use Umami, a privacy-friendly analytics service. Umami does not use cookies, does not track you across other websites, and does not collect personal data such as your name, email address or full IP address. It records anonymous, aggregated information such as which pages are viewed, which site referred you, your country, and your device and browser type.
Data storage and security
Your data is stored securely using industry-standard encryption. Quiz data (questions, answers, guest scores) is stored on servers within the UK/EU.
Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Withdraw consent at any time
To exercise any of these rights, email us at hello@knowthecouple.com.
Data retention
- Account and order data: retained for as long as your account is active, plus 6 years for tax/legal compliance
- Quiz data (guest names, scores): retained for 12 months after the wedding date, then automatically deleted
- If you request a refund, we retain your email for refund processing, then delete it within 30 days
- Question-ideas sign-ups: kept until you unsubscribe or ask us to delete them; if you didn’t tick the news box, deleted within 12 months
Contact
Taninnovate Ltd
Email: hello@knowthecouple.com
If you have concerns about how we handle your data, you can also contact the UK Information Commissioner's Office (ICO).